The safest pair of hands in product development
Lucy is a highly experienced New Product Development expert in the Food industry, with expertise spanning retail, manufacturing, and startups. Her authority covers commercial, business, technical, and operational challenges.
As the founder of a pioneering startup Pudology, she gained firsthand entrepreneurial and commercial expertise, bringing innovative products to market efficiently and sustainably. Now, she applies this knowledge to help businesses launch commercially viable, adaptive, and scalable products at pace.
Thought leader, trouble-shooter and fractional co-founder
Services
Consulting
Lucy pours her NPD expertise, manufacturing experience and extensive industry contacts into decisive launches and expansions.
Hands-on help for retailers, start-ups and everyone inbetween
Coaching
As well as running a Masterclass for the Future Food Movement’s accelerator program, Lucy delivers the greatest impact by helping others learn by doing it themselves.
Fractional co-founder or in-house mentor
Thought Leadership
Passionately protective of the food industry and the people who work in it, Lucy’s extensive experience and insight established her as a figurehead of F&B NPD
Respected podcast host and public speaker
Ensuring your product
is safe + legal
Diverse experience,
ultimate flexibility
Working at speed to
turn it around
The insight to make small
changes for big impac
Meet Lucy
Thought leader, consultant, coach and fractional co-founder
Lucy’s story is one of triumph over adversity. In her case, the creation to-liquidation of Pudology, the first-to-market, award-winning, free-from dessert brand that Lucy singlehandedly drove to success. This experience gave her not only a powerful grasp on the skills and grit
it takes to develop a product range, but the professional empathy to really understand. And get you unstuck.
“I needed to make failure worth it,
by helping people going through
what I had to deal with.”
Since Pudology, Lucy has brought her business intelligence and
entrepreneurial energy to the aid of big retail and emerging startups alike. As part of her drive towards a more sustainable and healthy
food system, Lucy runs a masterclass in How to Influence Climate
Smart Food NPD. In addition, Lucy coaches others to positively impact
the industry, as well as co-hosting the popular Oh For Food’s Sake
podcast and regularly speaking at events.
Warwickshire born and bred, Lucy zooms around the country
(literally and virtually) dispensing her no-nonsense brand of clear
direction and encouragement.
2001-2004
Birmingham University
Food & Consumer Management BSc
1st Class Hons
Bakkavor
Accelerated Management Scheme Concept Technologist
2004-2006
2006-2008
Sainsbury’s
Product Developer
Ready Meals, Desserts
Marks & Spencer
Product Developer
Ready Meals, Horticulture,
Prepared Fruit
2008-2010
2001-2004
Birmingham University
Food & Consumer Management BSc
1st Class Hons
2004-2006
Bakkavor
Accelerated Management Scheme Concept Technologist
2006-2008
Sainsbury’s
Product Developer
Ready Meals, Desserts
2008-2010
Marks & Spencer
Product Developer
Ready Meals, Horticulture,
Prepared Fruit
2008-2010
Focus Management Consultant
Food Industry Recruitment Specialist
2004-2006
2012-2019
Pudology Ltd
Founder & Director
2019-Present
Food Industry Consultant & Trainer
Co-Host Podcast
Keynote Speaker
Food Award Judge
2004-2006
Focus Management Consultant
Food Industry Recruitment Specialist
2012-2019
Pudology Ltd
Founder & Director
2019-Present
Food Industry Consultant & Trainer
Co-Host Podcast
Keynote Speaker
Food Award Judge
The first person people call,
Lucy’s reputation is what’s huge,
not her ego
“Lucy’s approach is flexible; she can adapt to both corporate and start-up environments.”
“She simplifies complex processes because she’s done it before.”
“As well as being amazing with the practical kitchen work, Lucy has great connections & heaps of industry knowledge, which has helped us avoid expensive mistakes“
